RESPONSIBILITIES

• Establish Product positioning, identify target audiences, and develop marketing strategies and marketing plans with specific objectives across different channels and segments.
• Build strategic relationships and partner with key industry players, agencies and vendors. Find solution to keep bonding with clients and customer using multiple offline and online strategy.
• Create & drive consistent planning & execution of marketing initiatives and campaigns to meet targeted business objectives and ROI.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely. Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Lead the execution of marketing programs (Online & Offline) from start to finish, leveraging internal support and driving collaboration. Coordinating marketing strategies with all department involved and Overseeing branding, advertising, and promotional campaigns.
• Solid understanding of digital social platforms to support digital transformation strategies.
• Produce valuable and engaging content to attract and converts our target groups.
• Multiple social media campaigns for every new launch product to gain traffic for easy retargeting purpose.
• Worked in IT industry is added advantage
• Overall marketing success : Accountable to measure the effectiveness of overall marketing programs and report the respective programs success.

REQUIREMENTS:

• Degree in Marketing or Business Administration, or its equivalent
• Exposure to at least 1-2 years of product planning & marketing experience in B2B technology company
• Good working knowledge in digital marketing, Google Analytics and able to leverage existing connection or e-commerce to grow business
• Excellence in Planning & Communication skills with internal team, clients and external parties.
• Capable to drive internal collaboration and building relationships and rapport both internally and externally
• Experience across marketing disciplines and particularly in demand generation and leads creation
• Forward Looking & Strategic marketing planning
• Ability to multi-task and work under pressure
• Meticulous towards details, reporting of marketing analysis
• Experience in similar IT field and in handling channels marketing/partners alliance/PR agencies would be added advantage